In comparing the quality of TV journalists, one would have to compare their personality on camera, the quality of their reports, and also how comfortable they seem with covering a variety of topics. For instance, a mediocre journalist would want to stick with a certain kind of story to cover, not wanting to go outside the box for new stories. They might also seem somewhat dry on camera and give just basic facts about the story. To reach the point of excellence, they should let their personality come out on camera, but not enough that it distracts from the story. They should offer opinions from both sides in a controversial story. They should also be willing to cover any kind of story, whether they know anything about the topic or not. Research may have to be done to give them a better understanding of what they are covering.
One area that I am not as familiar with is fashion designers. It seems that, in order to distinguish between mediocrity and excellence, one would have to find out how the designer keeps up on new trends, and also what kind of effort they put into doing this, along with how successful the designer is. With that, I would also want to know what kind of consumers they target and how successful they are within that consumer group.
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2 comments:
I didn't think of how dynamic a journalist has to be--good job on defining the criteria!
yes - and some journalists are really entertainers first; for example, the talking heads like Larry King, Rush Limbaugh, Bill O'Reilly - that's entertainment, not journalism
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